Who Doesn't Need A Website?
As I said, there may be some business models that don’t depend on a website. I like to say that companies have different levels of “website dependency.”
1. There are some businesses, like e-commerce stores, which rely on the Internet for all their business.
2. Some stores depend on both in-store traffic and online sales.
3. Some mainly depend on in-store traffic but could benefit from a website.
But let’s take the small business that “doesn’t need a website.” Could a website help them in any way?
The answer is yes. I’ve built websites for car washes, mechanics, locally owned ice cream shops, and many more brick-and-mortar type business models that didn’t directly depend on their website for their business. But in all cases, having a website helped those businesses get found, and websites help potential customers decide to do business with you.
It’s not uncommon for me to search Google for a restaurant and then check out their website, pictures of their plates, and even run through their menu before deciding to go to that restaurant.
Having a website that talks about your services and products also helps you show up on Google when someone searches for something you sell or do. If you didn’t have a website, chances are it would be harder to find you. Even worse, potential customers will end up finding your competition who does have a website.
Now, it’s true that when you are first starting a business or you’re trying to keep one going, money gets a bit tight. But generally, most startups and small businesses I’ve had the pleasure of building a website for do have a marketing budget, and it’s just not huge.
Here’s the thing. A nice-looking website doesn’t need to be expensive, nor does it take forever to build. My company routinely makes great websites for startups and small businesses, and we always try to fit within their budget whenever possible.
So, my last question before listing the 25 eye-opening website facts is, if you were to find a company that could build a great-looking website that was fast and mobile-friendly, modern, and well designed, at a price you could afford, would you do it?
If you don’t already have a website, I guess the answer is yes.
25 Website Facts You Probably Didn’t Know
1. How long does it take web users to form an opinion about your website?
It takes 0.05 seconds for users to form an opinion about your website that determines whether they like your site or not and whether they’ll stay or leave.
2. Is it important to make sure your website is designed well for mobile devices?
Yes. 57% of users say they won’t recommend a business with a poorly designed website on mobile
3. How important is desktop vs. mobile for a website?
85% of adults think that a company’s website should be as good or better when viewed on a mobile device than its desktop website.
4. What percentage of retail websites are viewed on mobile?
Smartphones hold a 63% share of all retail website visits.
5. Is design important?
38% of people will stop engaging with a website if the content or layout is unattractive
6. How important is it that your website functions properly?
88% of online consumers are less likely to return to a site after a bad experience.
7. How important is user experience?
77% of agencies believe that a lousy website User Experience is a weakness for their clients.
8. Does it really matter if images load fast?
39% of people will stop engaging with a website if images won’t load or take too long to load.
9. What is an acceptable webpage load speed?
47% of Users expect a maximum of 2 seconds loading time for an average website.
10. Are your customers judging you for poor web design?
75% of consumers admit to making judgments on a company’s credibility based on the company’s website design.
11. How long does it take to make a first impression?
It takes 2.6 seconds for a user’s eyes to land on the area of a website that most influences their first impression.
12. How long to people spend viewing the hero image?
Users spend an average of 5.94 seconds looking at a website’s main image.
13. Are calls to action sometimes nowhere to be found?
Yes, more often than not. 70% of small business websites lack a Call to Action on their homepage.
14. Is plain text or a styled web page better?
If given 15 minutes to consume content, two-thirds of people would read something beautifully designed rather than something plain.
15. Are first impressions mostly based on design or content?
First impressions are 94% design-related.
16. How does visual appeal influence the end user's decision about your service or product?
The same study found that 46% of visitors based their decisions on the credibility of websites on their visual appeal and aesthetics.
17. What percentage of visitors are on mobile vs total traffic?
Mobile accounts for approximately half of web traffic worldwide. In the fourth quarter of 2021, mobile devices (excluding tablets) generated 54.4 percent of global website traffic.
18. What percentage of visitors will be on mobile in the near future?
It is projected that mobile devices will comprise 90 of internet use in the near future.
19. What percentage of e-commerce revenue is from mobile?
20. What accounts for the largest portion of negative feedback on a website?
21. Is format important?
Absolutely. Nearly 8 in 10 customers would stop engaging with content that doesn’t display well on their device
22. Are hosting and uptime important?
According to Google, 61% of users are unlikely to return to a site on mobile if they had trouble accessing it, and 40% visit a competitor’s site instead.
23. Does a website need to display well on various devices and tablets?
83% of mobile users say that a seamless experience across all devices is significant.