The best place to hide a dead body is on the second page of Google
What is Search Engine Optimization?
Every day over 1 billion people use Google to find information, products, and services. Search Engine Optimization or SEO is the process of increasing your website’s potential of showing up on Google when future customers search for a product or service you offer.
SEO improves your website’s position in search results, increases traffic and visitors to your website, and as a result, you’ll experience more leads, sales, and customers.
Google’s search engine uses a unique and precise algorithm to help users find what they are looking for. The algorithm works to show a user what it thinks is “relevant content”.
A single Google search may find thousands of potential websites with relevant content. Google prioritizes search results based on several key SEO factors. The top ten ranking websites will show up on Google’s first page.
The logic behind Google’s algorithm is constantly updated to try and provide the most relevant content for every search.Have you ever heard that the best place to hide a dead body is on the second page of Google? That’s because over 75% of Google search traffic goes to the first ten search results, and only 3% goes to the second page.
So how do you show up on the first page of Google?
Two Ways to The Top
There are two ways to show up on the first page of Google: Google Ads and SEO.
Google offers paid advertising for businesses who want to pay to show up first. Google ads use a bidding system for keywords or phrases that potential customers might search to find your products or services. The more competitive a keyword or phrase is, the more it will cost to show up for it.
There are a few ways to pay for Google Ads. The most common way is to pay every time someone clicks on your ad and lands on your website. This is known as pay-per-click.
The average cost-per-click across all industries in Google AdWords on the search network is $2.69. The highest cost-per-click is found in the legal industry, while the lowest cost-per-click is found in the dating and personals industry.
The other way to show up on the first page of Google is through SEO.
The costs associated with Google ads can escalate quickly, and once you stop paying you stop showing up. SEO is a more methodical and steady approach to showing up as relevant content and is a much more effective long-term strategy for generating a high volume of consistent high-quality leads.
Our SEO Service & Process
At Key Marketing Strategies, we use a proven and systematic approach to improving your website’s ranking on Google. Here’s how it works:
Search Engine Optimization
In addition to creating content, there are some other technical details we take care of. While these technical aspects are critical to good SEO, they are not seen by visitors and exist in the code or back end of your website to tell Google what your website or a specific webpage or blog is about.
Because Google cannot “read” images on your website, our SEO services also includes labeling pictures so that Google knows what the pictures are. Again, all in the back end and not visible on the front end of a website.
Link Building, Our Secret Sauce
A Step by Step Approach to SEO
The first is by writing 1-2 blogs each month. Each blog will be anywhere from 500-1000 words and some months we may just write one larger blog with 1500-2000 words. Blogging helps boost SEO ranking by positioning your website as a relevant answer to a potential customer’s questions. Our blogging service can be done independently or in tandem with our SEO process.
Common SEO Questions & Answers
How long does it take to get to the first page of Google?
Although you will start to see progress in the first month or two, it can take anywhere from a month to six months or longer to rank on page 1 of Google. The time it takes for your website to rank on page 1 of the Google search engine results page will depend on a few factors:
1. Longevity of your website and existing domain authority (number of websites linking back to you.)
2. Difficulty (competitiveness) of the keyword being targeted.
3. How hard your competitors are working to rank for the same keyword.
Can I run Google ads and SEO at the same time?
Yes. The advantage of running ads is to drive immediate traffic and conversions in the short term. Running ads usually does not affect organic SEO ranking.
When are Google ads more appropriate than SEO?
If you want to get immediate traffic and business tomorrow or next week, you should be running paid ads, not an SEO campaign. However, that traffic only continues as long as you continue paying for it. As soon as the ad campaign stops, you are no longer showing up. The advantage to SEO is to show up for search terms organically, so you no longer have to pay for that traffic.
Does SEO only work with Google?
SEO works with all search engines, but we only focus on Google because other search engines follow Google’s lead. Many other web browsers and online search tools, such as Safari, also use Google’s search engine and core algorithm.
Does website speed affect SEO?
Website speed indirectly affects SEO because if the website is very very slow, it may affect the bounce rate, and the bounce rate does affect how well your website ultimately ranks on Google. However, it’s not our main focus unless there is a major issue with speed.
What is Domain Authority and is it important?
Domain authority is simply how many other websites are linking back to your website. The more other websites and pages that link back to you, the more authority your website has. Domain authority is typically calculated on a 100-point scale by SEO tools, with 100 being the best.
Does Google penalize a site if it’s not mobile-friendly?
For a while now Google has favored websites that are mobile-friendly, so we take this into consideration when building a new website.
Why are my competitors ranking higher than me in Google?
Your competitors may have more relevant content, the content may be better optimized, or they may have more domain authority that is, more other websites linking back to them. With our SEO strategy, we can help you rank above the competition for as many search terms as possible.
Does social media help with SEO?
Social media does not have a direct impact on SEO, however, if you want to post on social media it’s a good idea to link back to your website to drive more traffic to it which does help SEO. For example, if you promote a topic on social media, you should also have a blog post on your website and link back to that blog post.
What is Local SEO?
Local SEO is a separate service related to getting your business to show up in Google and Apple Maps as opposed to ranking your website. Local SEO is the preferred strategy for local businesses such as salons, contractors, or any strictly local service. However, if you have a local business you can still benefit from ranking your website with SEO.
Should I do my own SEO?
Doing your own SEO is definitely doable if you do not have any marketing budget but you do have time to work on it yourself. There is plenty of information available on how to rank your website on Google. Focus on the most important factors: content creation, on-page optimization, and backlinks, which are the best place to start.