In my previous article I explained where growth hacking fits into the current digital marketing arena and that I’m – as of 2019 – considering it the next big thing in digital marketing.
So what is growth hacking?
First things first. And while I will expand upon this in a alter article. Let’s just clarify one thing.
Yes… growth hacking is the newest digital marketing approach! It doesn’t mean that it’s a totally new way of marketing things. In fact, a good growth hacker would take the basics of promotion, marketing and PR and use the digital age to his full advantage.
Growth hacking uses online tools and social media to locate a type of person, be it an age bracket, a person holding a specific job or position, c level executives in a specific type of company, and so on. Then studying digital analytics and user insights based on the online and digital habits and patterns of whatever pools of people and then working ways and delivery methods of targeting that exact target audience.
It’s figuring out what to say and running a rapid series of tests targeting those audiences and using analytics to see what and who responds the best.
All this involves planning, branding, split testing different messages and creative video, image and text ads, using all available digital channels and multiple ways to track things online.
Development and software also plays a major role in Growth Hacking as there are so many tools that allow you to track things and develop ways to best capture your audience once you’ve peaked a tad of interest.
And then, finally, once you’ve finished all that, it’s developing ways to automate the entire process so that it’s able to scale and then…. starting all over at the top to refine refine the audience, refine the messaging and delivery methods and developing better ways to sell and then automating that.
You wanted to know what it is. I told you what it is. Maybe I skipped a few things in trying to summarize it all but you get the idea.
But don’t get overwhelmed. There are some specific things you should take into consideration. But first, let’s start with your website, the key component to all other marketing efforts. Watch this video and see if you can answer three questions.