Table of Contents
What is “Website Hosting?”
What is Web Support?
Standard Features of a Website Support Plan
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In this article, I will delve into a common question I get asked by people, “What is web support?” I will also cover some standard features that a good web support plan should include.
A good website is essential whether you’re a small business or a startup. And having a good and operational website also means taking great care of it. That’s where a hosting and website maintenance plan comes in.
If you’ve ever left a website because it was too slow, visited a website but got a “404 page” instead, or encountered one of the many things that can go wrong with a website, that website was probably not updated and maintained.
From improved website performance, SEO optimization, enhanced security, and time-saving expert support, let’s look at some of the most common features of a website maintenance plan and why these are important.
What is “Website Hosting?”
If you have a website, it must be hosted for people to find it online.
Website hosting is essentially like renting space on an internet server to store your website’s files that make your website available online to visitors, Google, and so on. Like your computer at home or the office has files, so does your website. By storing all the necessary website files, such as images, text, and code, on a server connected to the internet, your website can exist online.
When a visitor types your website’s address into a computer, the hosting server gets notified, retrieves the website’s files, and displays them on the visitor’s screen, allowing them to view and interact with your website.
Website hosting is what makes your website available on the internet. Hosting usually comes with a small monthly to “rent” space for your website files on an internet server.
Attract
This step entails developing and promoting content that will entice your target audience to visit your website or social media profiles. This can include blog posts, social media updates, videos, e-books, and other sorts of content that your audience will find valuable.
Convert
After attracting visitors to your website, the next step is to convert them into leads by providing something of value in exchange for their contact information. This can include free trials, e-books, webinars, or other sorts of material tailored to their specific needs and interests.
Close
Following the generation of leads, the next step is to nurture them with targeted emails, personalized content, and other strategies that aid in the development of trust and credibility. The goal is to drive them through the sales funnel and close the deal by providing them with the appropriate solution at the appropriate moment.
Modern inbound marketing tools include a variety of platforms that assist in creating, publishing, and promoting content in order to attract and engage customers. The first and most important tool in content marketing is a website that will not only host your content but help convert potential customers into inbound leads. Other inbound marketing tools that can be used to drive traffic to your website include, email marketing platforms, social media and social media management tools, analytics platforms such as Google Analytics, and customer relationship management software (CRMs). These tools allow you to produce and distribute content across numerous platforms, track campaign efficiency, and engage with customers in a personalized manner, and eventually driving overall business growth and success.
What is Web Support?
To keep a website “hosted” online is not quite enough. A website requires routine maintenance and updates to remain in good operation.
A website maintenance plan is a service that ensures your website is running smoothly, secure, and optimized for performance and navigation. Website maintenance involves regular updates, backups, security checks, and technical support to keep your website up-to-date, protected, and running well.
Maintaining your website is crucial because it helps prevent downtime, security breaches, outdated software, functionality problems, and slow load times. Overall it helps ensure your website provides a positive experience for your visitors. But, most importantly, it saves your time and headaches by allowing you to focus on your business while leaving your website tasks to website people like us.
Standard Features of a Web Support Plan
So, what are some standard features of a website maintenance plan, and why are these important?
Routine Website Updates
Routine website updates are essential. Updates in WordPress include updates to your website’s core code, theme, and plugins and ensuring your website runs on the latest version of WordPress. It also includes fixing any bugs, security patches, and new features.
Website Backups
Most website maintenance plans include regular website backups. These full backups of your website’s files and database allow you to restore your website to its previous state in case of data loss, hacking attempts, or some unforeseen event.
Enhanced Website Security
According to an article written in 2022, 30,000 websites get hacked daily. Website hosting includes security measures to protect your website from hacking and malware.
Performance Optimization
A good website maintenance plan covers optimizing your website’s loading speed and technical issues such as cache, image optimization, and code integrations, as well as other performance-enhancing strategies to help your visitors have a better website experience.
Uptime Monitoring
Website maintenance also continuously monitors your website’s availability and uptime, ensuring it is accessible to visitors without significant downtime. It also includes fixing your website when it goes down so it’s back up and running as fast as possible.
Technical Support
One of the most valuable features of a good maintenance plan is easy-to-reach and friendly technical support to assist you with technical issues, troubleshooting, and answering questions related to your WordPress website.
Website Updates
Making small changes and routine updates to the front of your website helps keep your customers up to date and keeps your website looking fresh and new. Most good maintenance plans include monthly services that help you update aspects of your websites whenever you need them made, such as adding content, launching a special, updating a team page, and so on.
Website companies may have varying features and different website maintenance plans. But the above points give you an idea of what to look for, and I hope it helps give you a better understanding of why website maintenance is essential and how it can help your website stay up-to-date, out of trouble, and provide a good user experience for your visitors.
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