How Much Should a Small Business Spend on Marketing? The Math Nobody Shows You I was talking with a customer recently who wanted to start running some ads to generate more leads, and naturally, the question came up: “How much should I spend on marketing?” Naturally,...
Measuring Marketing ROI: Key Metrics to Track To many business owners, marketing, particularly digital marketing, social media, and so on, can be somewhat confusing. The truth is that even for someone like me, who lives and breathes digital marketing and the latest...
Email Marketing Best Practices: Engage Your Audience and Drive Conversions Are you tired of sending countless emails and getting close to zero replies? Ever wonder why your open rate is stuck near the bottom even though you send out excellent content? Perhaps you’ve...
Leveraging Influencer Marketing to Reach New Customers How are some brands ALL OVER social media, and some just seem to… “not exist?” The answer to that is influencer marketing. But today, influencer marketing is more than just being on social media. Influencer...
5 Common Content Marketing Mistakes You’re Probably Making (and How to Fix Them) You’ve heard it repeatedly… “Content is king.” But with everyone generating content, it’s now a matter of generating the right, interesting, and hyper-informative content,...
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